We were aimed to redesign an old logo to an inclusive language that makes people feel comfortable and at the same time create a safe space for sharing their needs.
Create logo with idea that each person is a unique star, and platform gives an opportunity to different groups of people communicate around whole world and find a people who really cares. Such communication creates communities around whole world and unite them.
After analysis of the market and audience we come up we several options. Where during a client's call we have chosen a winner.
After approval it was time to created a guide book for logo. Those first pages can be a good start of amazing brand book.
The result is a bold and premium identity that is hinting at Shimmer’s safe nature with a sense of constant care about the community of the ADHD industry.