Developed #1 DeFi Metaverse &
Blockchain Game Platform in the World!

Expectations

We were hired as an ambulance to the current state of the project with a perspective to improve the whole platform in the future and create more efficient user experience

Business Challenge

The most challenging was to transform the heavy web3 mechanics into simple language for regular user and presented it in intuitive interface with simple navigation. Moreover, the whole UX and UI do not have any analogues in the world and should be consistent with unusual UI style and should be aligned with the overall development strategy

Our Impact

Throughout our partnership, we played a pivotal role in the success of the "Alien Worlds" metaverse. Our collaboration led to the game receiving prestigious awards as the best blockchain game in both 2021 and 2022 years. We also achieved significant milestones by attracting approximately 3.5 million users and witnessing a remarkable 57% growth in registered active wallets, totaling 260,000 active wallets. Leveraging our expertise in user experience and high-quality design, we enabled the project to achieve a substantial increase in the total number of transactions per month, reaching an impressive 380 million transactions per month

Process

We have built a strategy of developing the products. It allowed us to work screen by screen and create fast fixes and then, when the feature is working and make money for our client we had an ability to improve it. Such approach gives our client understanding of the next steps and approximate estimations

Brand Assets

When we have just joined the project, it had MVP with some styled components and a few colors and fonts. So, we decided to start our journey with Alien Worlds from a proper design system of reusable components and styles. Such approach safe a tons of hours in a future development of the product

UX Research

Any UX information has a value and can create a competitive advantage. That is why, in respect of confidential information, time, client's investments and efforts that were made, we are not eligible to show a full spectrum of researches, but we will share some light version of sign in/up user flow that we made

Wireframes

After basic UX researches, building informational architecture & creating user flows ... Screen have a great basis for creation a mid-fidelity wireframes, grid and high fidelity screens

Brought Figma culture

In parallel with creation of design system we faced with out dated methods of development from our client's side. So, we started not from the design, we started from optimization of processes and convinced our client to move from Illustrator to Figma, what saved us hours of work

Land Allocation

We started from land allocation where the main adjustments were required for the landowner experience. Users should be able to reward the most engaged Landowners, and to create more opportunities for engagement between Landowners and Explorers/Miners. At this stage we faced with our first try to make design more futuristic, so we prepared a number of options, how we can improve our cards for Tools and Lands

The creative director carefully listened our recommendations but he was strong about the current style and asked to create something more close to the component that they have on their platform. As a result, we approved the next type of cards

Rank System

It has a next mechanic: when user acquire NFT Points, this will also add to a User’s Rank as a separate cumulative point pool. These points are separate from the ones a User can redeem for NFTs. Moreover, to progress to the next Rank, a user will need to reach the points necessary, which will activate a “Level Claim” sequence which will also reward users with an NFTs. We had to visualize it

Profile Zone

Profile is one of the heart for any user in every single game. So despite all the spectrum of web 3 mechanics, this zone has to be very simple and intuitive for any level of users. Moreover, in this section was our second try to convince creative director to improve the style

As you might notice, our try failed, but only in terms of style. Creative director really liked the simplicity in navigation and the way of filling the section with required information. So, final result saved UX, but has a different style

DAO

DAO stands for decentralized autonomous organization. In this context, what that means is players are now able to govern their own Alien Worlds communities. They can manage and allocate the digital assets within their treasures as they see fit. Most importantly, players can collaborate and compete with each other to earn Trilium, the token of Alien Worlds.

Upon signing an agreement and completing the conversion of a minimum of 1 TLM to a planet’s governance token, an Explorer is then deemed to be a citizen of that planet. It is worth noting that Explorers are not limited to citizenship of a single planet, and can stake TLM to all planets to receive both governance tokens and citizen status.

Once an Explorer has gained citizenship on a particular planet, they are then provided with two Custodial votes, distributable to their preferred Custodial candidates via the Candidates page, which is accessed by clicking the View Candidates button in the right-hand Governance menu on the Planetary Details page.

Once an Explorer has registered their Candidacy, they can then actively manage various facets of it via a specific page

Citizens of a Planet are provided with two Custodial Votes to use in support of their preferred Custodial Candidates. Clicking on a specific Candidate on the View Candidates page alters the layout and brings up pertinent information for that particular Candidate.

As a Candidate, an Explorer has the opportunity (via successfully campaigning for the position) to become 1 of 5 Planetary Custodians. Each week the DAO of each Planet will automatically sign the 5 top-voted Candidates into the Planetary Custodian Wallet

Any of the five Planetary Custodians have the ability to create a Proposal. At this point, Proposals are focused on the distribution of TLM from the Custodian Wallet to other Wallets as a payout for activities related to Planetary Governance that are outlined in the Proposal.

Leaderboards

The purpose of a leaderboard is to show people where they rank in a gamified system and create a feeling of competition to motivate user play in game and invest even more for achieving the top positions of the table

Minecraft

This bridge is significant in that we are linking one of the world’s most popular decentralized games to the blockchain, and opening up a world of new possibilities for Minecraft players through our social metaverse. Such combination of economics, team strategy and earning will convert Minecraft players of all ages into Web3 players

Navigation

After fixing the key products and big release of DAO, we finally had a time to improve the navigation user experience because the metaverse has more and more products but screen size is the same. So, we came up with a few options how we can update the current navigation. On screens below you can find components of OLD and NEW responsive navigation

Summary

Despite a tons of hours of work, hundreds of options and adjustments, our project became the best blockchain gaming platform in the world. The result definitely worth it!

Curious How We Do It?

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Max

We Create
the Fabulous Future