Client of our partner agency initially provided project with only the characters from their NFT collection and requested to design a complete brand identity and a captivating landing page to attract new investments. The success of this stage would lead to the second phase, where we will design a comprehensive corporate website for the metaverse, an NFT marketplace, establish smooth flows for mint releases, and create a game portal. These additions will further enhance the overall ecosystem, providing users with an immersive experience and expanding the possibilities for engagement and monetization
One of the challenge was ensuring scalability and responsiveness to handle a large number of NFTs and users. As the NFT marketplace grows, the website must be able to accommodate an increasing volume of transactions, collections, and user interactions
During our partnership, we meticulously designed a captivating landing page and brand identity that left a lasting impression on investors. As a result, our client secured a significant $2 million investment, enabling the development of an NFT marketplace and a user-friendly game portal. This strategic move substantially increased user engagement and piqued interest in the "Outlaw" NFT metaverse. Our expertise in design and branding played a crucial role in driving the project's success and fostering a thriving community within the metaverse
We have built a strategy of developing the products after the first meetings with our partner. Such approach gives understanding of the next steps and approximate estimations
The NFT characters we created for the project embody a unique blend of post-apocalyptic Texas style and cyberpunk elements. To reflect this captivating aesthetic, we embarked on building a brand with a compelling narrative centered around these characters interacting within a futuristic metaverse with a distinct cyberpunk atmosphere. In this metaverse, players immerse themselves in web 3 games to earn tokens and exchange NFTs, forming an engaging and rewarding experience for the community
Any UX information has a value and can create a competitive advantage. That is why, in respect of confidential information, time, client's investments and efforts that were made, we are not eligible to show a full spectrum of researches, but we will share some light version of 1-2 UX researches to show you that we are aware how to work with it
After basic UX researches, building informational architecture & creating user flows ... Project had a great basis for creation a mid-fidelity wireframes, grid and high fidelity screens
The strategy behind creating the corporate website was to seamlessly integrate a sales funnel that would guide users towards minting an NFT at the final stage. Simultaneously, we provided a clear and concise explanation of the project, elucidating its purpose and value proposition. Furthermore, we designed an engaging web 3 game's portal within the website, enticing users to participate and earn project tokens. This holistic approach ensured a captivating user journey, combining education, interaction, and reward within the project's ecosystem
We designed an intuitive and user-friendly interface that simplifies the minting process, even considering the complexities of blockchain technologies. Through thoughtful design and user guidance, we ensured a seamless experience for users, allowing them to navigate the intricacies of blockchain effortlessly while minting their own NFTs
The internal NFT marketplace we designed served as a centralized hub within the project's ecosystem, enabling users to interact seamlessly with the brand. By eliminating the need to visit external platforms, users experienced uninterrupted engagement within the ecosystem. This streamlined approach fostered a sense of cohesion and convenience, allowing users to explore, discover, and transact with the brand's NFTs all in one place
The implementation of an advanced system of filters within the NFT marketplace provided users with the ability to conveniently separate and explore different categories of NFTs. This intuitive feature enhanced the browsing experience and facilitated efficient discovery of desired collections. Furthermore, the system empowered creators to curate limited "Gold" collections, enabling to set higher price points and increase the exclusivity of their offerings
The primary objective of the game portal was to foster user engagement within the metaverse. Through the platform's web games, users were incentivized with various rewards, including project tokens and NFTs. This rewarding mechanics strategy effectively boosted retention rates and directly involved individuals in the immersive world of the project's metaverse. By offering tangible incentives for active participation, the game portal successfully created a vibrant and interactive community, establishing a strong connection between the users and the project's metaverse
The leaderboard system increased engagement and retention rates by fostering competition among players. It showcased rankings and achievements, motivating users to strive for higher positions and unlock exclusive rewards. This competitive feature amplified excitement, enhanced the user experience, and strengthened the community bond within the project
We crafted a task-based reward system using quests to seamlessly transition new users into active players within the metaverse. Starting from their initial clicks on the website, users were incentivized to complete tasks and engage with the project. This approach not only encouraged user participation but also motivated them to share their experiences and spread the word about the project across the internet. By implementing this system, we successfully nurtured user involvement and amplified organic promotion of the project
Through our meticulous design work, we created a captivating landing page and brand identity that made a lasting impact on investors. This led to our client securing a substantial $2 million investment, which facilitated the development of an NFT marketplace and a user-friendly game portal. As a result, user engagement significantly increased, generating heightened interest in the "Outlaw" NFT metaverse. Our expertise in design and branding played a vital role in driving the project's success and nurturing a vibrant community within the metaverse
