We were aimed to create a visually appealing and easy to navigate products, with clear calls-to-action that guide visitors towards opening a trading account or learning more about services
Managing the communication and decision-making process between the collaborating brands. With multiple stakeholders involved, it was challenging to ensure that everyone are informed and making decisions that align with the overall collaboration strategy
Throughout our partnership, we fostered close collaborations with notable individuals such as a representative from AC "Milan" and the Vice President of Maxitech, along with various C-level executives. With our unwavering commitment to high-quality design, we assisted our client in attracting an impressive influx of over 270,000 new leads. This surge in leads directly contributed to generating approximately $3.6 million in revenue. Furthermore, our efficient system of templates optimized production processes, resulting in a significant cost reduction of 50%
We have built a strategy of developing the products after the first meetings. Such approach gives our clients understanding of the next steps and approximate estimations
We got into a situation where we had a branding from AC Milan with red and black primary colors and Roinvesting that has blue & green primary colors. Despite some color and contrast conflicts we came up with successful usability of full color palette
Any UX information has a value and can create a competitive advantage. That is why, in respect of confidential information, time, client's investments and efforts that were made, we are not eligible to show a full spectrum of researches.
After the basic UX researches project had a great basis for creation a mid-fidelity wireframes, grid and high fidelity screens
We were dealing with an X amount of landing pages for Roinvesting and AC Milan and the key focus always was on strong key visual part, promo of AC Milan and fast conversion rate. The "conversion" by definitions of Roinvesting and AC Milan in those cases means the fast transformation of the regular user into a lead.
The business model of the Roinvesting is focused on generating profit through aggressive marketing campaigns with a strong usage of the image of popular business partner such as AC Milan. So at some point, Designer :s was transformed into a small manufacturer of high-quality marketing materials
Email system was one of the crucial instruments for generating profit. So we created a library of repetitive components with templates that allowed us to double our speed for development HTML emails
Overall, the goal of this design project is to create marketing materials that effectively promote the trading broker platform to potential customers and encourage them to sign up. By focusing on key elements such as strong partner as AC MIlan, visuals, calls-to-action, and HTML-email optimization, the marketing materials effectively communicated the benefits of the platform and helped the trading broker attract and retain customers
