We were aimed to design a digital products that should instill confidence in potential users and encourage them to take action towards becoming a trader.
Each brand brings its own identity, values, and expectations to the collaboration, and it was challenging to find a balance that satisfies both parties.
Throughout our partnership, we fostered close collaborations with notable individuals such as a representative from Argentina National Football Team and the Vice President of Maxitech, along with various C-level executives. With our unwavering commitment to high-quality design, we assisted our client in attracting an impressive influx of over 500,000 new leads. This surge in leads directly contributed to generating approximately $5.1 million in revenue. Furthermore, our efficient system of templates optimized production processes, resulting in a significant cost reduction of 50%
We have built a strategy of developing the products after the first meetings. Such approach gives our clients understanding of the next steps and approximate estimations.
Our predicament was that we had to combine the branding of two entities, AFA which uses variety of colors, and Trade ATF which uses blue. Despite some clashes in colors and contrasts, we managed to effectively utilize the entire color palette and achieved success.
Any UX information has a value and can create a competitive advantage. That is why, in respect of confidential information, time, client's investments and efforts that were made, we are not eligible to show a full spectrum of researches
After the basic UX researches project had a great basis for creation a mid-fidelity wireframes, grid and high fidelity screens
In our designs we followed next goals: The pages should be designed to capture attention of potential traders, educate them about the benefits of the platform, and encourage them to sign up.
Trade ATF business strategy is centered around producing profits through assertive marketing campaigns that prominently feature renowned business partners like AFA. As a result, Designer :s was eventually transformed into a small-scale producer of exceptional marketing materials
Email system was one of the crucial instruments for generating profit. So we created a library of repetitive components with templates that allowed us to double our speed for development HTML emails
The main objective of this design project is to produce promotional content that successfully markets the trading broker platform to potential clients and motivates them to register. The marketing materials effectively conveyed the benefits of the platform and aided the trading broker in enticing and retaining customers by concentrating on important factors such as a powerful National Argentinian Football Team partnership, visuals, calls-to-action, and HTML-email optimization.
