Website for YouTube
Music Channel

Expectations

We were aimed to create a product that should clearly communicate "Chill Room" brand with its subscribers and at the same time could be a money making machine that stands out

Business Challenge

We got a complex request that sounds as "WOW Effect". Moreover, one website should combine 4 absolutely different functions that are not related. Also, all those information should be presented in a clear and easy-to-understand manner, so potential customers can quickly determine if the website/section meets their needs

Our Impact

During our partnership, we created a truly innovative approach that successfully integrated three distinct target audiences onto a single website. By leveraging our expertise, we developed a highly efficient system of templates that accelerated processes by a remarkable factor of 10. As a result, our client not only achieved micro-influencer status with over 205,000 views but also experienced significant growth and engagement from their diverse audience base. Our collaborative efforts have paved the way for exceptional success in reaching and resonating with a wide range of individuals

Process

We have built a strategy of developing the products after the first meetings. Such approach gives our clients understanding of the next steps and approximate estimations

Brand Assets

UX Research

Any UX information has a value and can create a competitive advantage. That is why, in respect of confidential information, time, client's investments and efforts that were made, we are not eligible to show a full spectrum of researches, but we will share some light version of 1-2 UX researches to show you that we are aware how to work with it.

Wireframes

After basic UX researches, building informational architecture & creating user flows ... Project had a great basis for creation a mid-fidelity wireframes, grid and high fidelity screens. Website has 4 different target audience and even more functions that are related to those audiences. So, to keep consistency and feeling that site is one organism we decided to build separate zones and pages for covering a specific needs of our 4 target audiences

Website Screens

Moreover, we came up with an idea to assign a specific color to each section and pages related to its functions. Such approach would help each user not to lose functions that are directed to them

Collaboration Zone

YouTube is a huge industry and many companies are looking for an influencer to sell their products to a huge base of subscribers of the channel. So it is important to have a zone for business inquiries. In our case it is a blue zone

We created a special PDF file where we described all possible types of collaboration with our client. It will make collaboration flow easier to our client and its potential business partners

Fans Zone

Most of YouTube music is under copyrights, that’s why, YouTUbe music channles earn money through selling merch. Unfortunately, “Max Lar” didn’t finish the collection for “Chill Room”, so we placed a temporary placeholders. Once we get a design, we will place it on the clothes that are represented in this section

Patreon is a great part of fans functionality, so we decided additionally remind our users that they are able to join our client’s Patreon and get perks

In the end of each page we placed a “frequently asked questions” section. It will help any user to deal with "Chill Room" more clearly

Submit Function

YouTube channels can have a multiple ways to earn money, but the music industry has a specific function that allow YouTube music channels earn money on receiving song and images from the artist and compositors. So we decided to provide such opportunity for our client

Patreon

One of the effective tools to get additional revenue from YouTube channel. Our client was really happy to open additional funnel and our yellow section really helped with it

Responsive Design

According to UX researches humanity spends more time in front of mobile screens comparing to desktops. So, the Designer :s Agency provides a responsive screens for attracting more users and works closely with 2 basic approaches of responsive design: Breakpoints & Fluid

Summary

Designing a website for a Music YouTube channel required a focus on differentiating from competitors, meeting customer expectations for clear value proposition, easy navigation, comprehensive product information, and optimizing for conversion. By keeping these considerations in mind, we created a website that effectively communicates the value and drives conversions

Max

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the Fabulous Future